Plant based giving
Welcome to
Plant based giving
Targeted giving for plant-based living
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Our Causes
Cumulatively small decisions, choices, actions, make a very big difference (Jane Goodall)
Promoting
veganism
We are strong supporters of veganism - by raising awareness of the environmental, animal welfare and health benefits of adopting a fully plant based diet, we stand behind everyone who is willing to make this personal ethical commitment in all of their consumption decisions.
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Encouraging vegetarianism
Choosing to follow a vegetarian diet is a very significant and important step in reducing your consumption of animal products. We will grant fund awareness raising work and other activities that will help individuals sustainably adopt a vegetarian diet, to benefit themselves and the wider public.
Meat as
a treat
Not everyone is ready to adopt a vegetarian or vegan diet. But many want to reduce the detrimental environmental, health and animal welfare impact of their consumption decisions. We actively support meat reduction, and those willing to eat meat as an occasional treat, rather than a daily staple.